“As Kumu grows — rivaling the popularity of streaming superapps — cloud consumption continues to increase. Managing cloud costs has become a necessary daily task.”
Usage of Kumu's media and entertainment app grew significantly during the COVID-19 pandemic.
Kumu, a live streaming startup based in the Philippines, experienced impressive hypergrowth in the usage of its social media platform for bringing the voices of Filipinos from all over the globe to the forefront. With more than five million registered users, over 25,000 live streams each day, and average daily usage per user of more than one hour, Kumu envisions becoming a “social entertainment platform” which includes providing a marketplace of services and offerings like live streaming, video chats, gaming, online payments, and e-commerce functions. Kumu is a powerfulAside from presenting users real-time earning opportunities as a live streamer, chances to win cash in various game shows, and engagement in campaigns, Kumu also fosters communities that ignite relevant discussions among Filipinos.
As Kumu grew, rivaling the popularity of well-known super apps, their cloud consumption continued to increase, and managing cloud costs became a necessary daily task. Making sense of all the different AWS contract types and permutations, and making the right purchasing decisions based on both business objectives and infrastructure needs while growing like gangbusters were difficult for their engineering team to juggle.
AWS provides a bevy of options, which are quite cumbersome to configure: AWS services covered by contract types, various consumption options (reservations, savings plan, spot, on-demand), expected price reductions, purchase flexibility, commitment units, geography, features, instance families, instance sizes, operating systems, tenancies, term commitments, payment options, and recourse if un or underutilized.
The Kumu team wondered if there was a better solution, and stumbled upon an article featuring Archera. The livestreaming app has since leveraged Archera to identify where their costs are going based on different workload types, identify on a daily basis unnecessary cost spikes, and purchase the right mix of AWS capacity based on their infrastructure and financial needs.
Leveraging Archera, Kumu now has a blended mix of reservations across its service portfolio. With 85% reservation coverage, Kumu has been able to leverage Archera to automate the entire lifecycle of AWS Cloud Cost Management, saving them hours of time a week and an average of 28% vs. On-Demand.
Kumu leverages the Archera platform to gain complete visibility into their infrastructure and costs and purchase the optimal combination AWS resources for their needs. Archera's free commitment planning and lifecycle management platform enables Kumu to customize reservation purchase plans based on both their infrastructure and financial constraints. Archera's platform gives Kumu the ability to execute purchases, renewals, reservation overcommitment rebates, and other actions in a single place across all AWS services and parameters.
Managing dynamic cloud consumption and costs is difficult. Archera helps Kumu automate these tasks to ensure they can focus engineering hours on serving their customers as their social entertainment platform and focusing on expansion.
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